POPUP is a spare, cozy, easily reconfigurable retail space hosting curated food concepts and events.

Special Events

  • Coco’s Chicken & Waffles

    01
    Jul 2017
    Saturday
    - 3:00pm -
    $4 Mac & Cheese
    $4 Waffles
    $8 Chicken & waffles
    $12 Full Combo
  • Gordo Gustavos Beer-BQ First Friday

    07
    Jul 2017
    Friday
    - 5:30pm -
    Gordo Gustavo’s started around the idea of trying to take simple food and do it well, and always trying to improve upon it- everything is based around one of the most primitive ways of cooking, and that being with smoke- from multi day brines on all of the meats, to dry rubs, salsas and bbq sauces from scratch- having started with farmer’s markets and since paired up with a handful of breweries in town and other pop-ups, we’re thankful for our following and the people that truly enjoy some smoke.

  • La Sofrita

    22
    Jul 2017
    Saturday
    - 5:30pm -

    La Sofrita is a nascient Puerto Rican food venture, born from my absolute love of the food I grew up eating, and from my joy in sharing this awesome food with others.  La Sofrita takes its name from sofrito, the mix of finely blended vegetables and herbs that serves as the unique base for many Puerto Rican dishes.   My mom likes to say that you can make a piece of cardboard taste good if you cook it in sofrito.  Sofrito makes it way into many of my menu items.

    La Sofrita is a Puerto Rican food venture, born from my love of the food I grew up eating and my joy in sharing it with others. It is the food that feeds my soul. La Sofrita takes its name from sofrito, the finely blended mix of herbs and vegetables which serves as the unique base for many Puerto Rican dishes.  My mother, a native of Old San Juan, likes to say that you can make a piece of cardboard taste good if you cook it in sofrito. In Spanish, sofrito means “gently fried,” and la sofrita translates as “the gently fried one,” or “the gently fried woman.”  I feel sofrita myself, in the most delicious way, when I can spend my days in the kitchen, listening to merengue music — the music of the island — and cooking this delicious food that connects me to my mother and the mothers before her.  It is an abundant blessing to be able to share it with you.

  • Efi’s Dutch-Indo

    04
    Aug 2017
    Friday
    - 5:30pm -

    Efi’s (named after my mom). I plan on cooking the Dutch-Indo foods that I grew up with. To give you a little history on how the Dutch acquired the Indonesian cooking styles: The Dutch arrived in Indonesia in the 16 th century in search of cloves, nutmeg, and pepper in the height of the spice trade. When the Dutch East India Company went bankrupt in the 1800’s, Indonesia became the treasured colony of the Netherlands. During this period, the Dutch embrace the delicious cuisine both at home and abroad. This is why you will find many Indonesian restaurants in the Netherlands. Because Santa Cruz is so open to new things, I believe they will be very receptive to the Dutch-Indo cuisine.

Sign up for POPUP News

* = required field

powered by MailChimp!

Instagram

  • Join us tonight for a delicious farm to table meal 5:30-9pm, from our friends at the @homelessgardenproject 🌱

Tonight's menu will be sliders & salads! 🍔 🥗 
feat. Beet Sliders, Southern Style BBQ Shredded Chicken Sliders, Grilled Corn-Sweet Onion Salad, Grilled Sweet Potatoes & more! .
.
.
#homelessgardenproject #farmtotable #heypopup #downtownsantacruz #eatlocal #california

Follow Me!

Social